Frequently asked questions.
The facts we can state today — everything else stays marked until confirmed.
What does the label release?
East African and Arabic music — benga, qaraami, sirba, Ethio-jazz, guayla and tarab.
What formats?
Vinyl, pressed in small batches. Distributed to every major streaming platform.
Where is the label based?
Founded in Europe (Stockholm) · Est. 2019 — with big studios in Africa helping the talents.
How do I submit a demo?
Demo submissions: demos@sonavirarecords.com · Demo policy: We listen to everything, reply within four weeks, and treat unsolicited material as confidential.
Can I license your music?
Licensing + sync — film, TV, advertising and games, worldwide. See Licensing.
Where can I buy the records?
Vinyl is pressed in small batches and announced here when each release ships. Shop: the Bandcamp shop
Do artists own their masters?
Master-recording ownership and administration: Artists own their masters; the label administers licensing.
How can I work with the label?
Artist development — recording, identity, strategy. Demos: demos@sonavirarecords.com